Cochlear Macro Environment Factor - 1419 Words

DUE DATE 13 April 2013 Contents Word 1086 1. ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 2. ECONOMIC FACTOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 3. POLITICLA FACTOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 4. SOCIAL FACTOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 5. TECHNOLOGICAL FACTOR ..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 6. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 7. References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 ABSTRACT Among the globalization SMEs has generated, Cochlear ltds successful business direction need to be reformed. This essay outline and estimate Australia born global companies that entitled Cochlear study on marketing†¦show more content†¦Not only this situation, In Korea, Korean War2 cannot be ruled out, even though Korea have their own firms that make cochlear implant, supplier company can be destroy therefore, Cochlear need produce to large amount of implant product. Technological factors Changing the landscape of the market, affordable hearing aids featuring recent price bubbles that may occur during the distribution process, or holding half of these on the market structure, standardized hearing aids utilizing patented technology solves the emergence of a national hearing aid company. They try to lower prices, while maintaining quality. NICS(New Industrializing countries) such as Korea, Hongkong, Brazil, Maxico, China and more have great technique and funds, therefore they are great potential threat on its market. For that reason, Cochlear reasonable price need to be adjusted and develop more quality of product. iPods player for 1 hour per day for more than five years of personal music devices greatly EU report findings were reported 5% to 10% of users wear a permanent hearing loss, if iPods player volume to 100 decibels (dB) below safety standards that limit exists which found that 5 to 10 percent of EU’s MP3 listeners as many as 10 million people-are at high risk of developing noise. (McCarthy. 2008) In other words, recently people spent more personal time with listening music, watching movie or concert through the iPod. It stack continually, earShow MoreRelatedMktg209 Research Paper1432 Words   |  6 PagesThe success of Cochlear Cochlear’s macro-environment and global marketing mix Analysis Abstract: To analyze the reason why Cochlear is successful, it is better to inspect it from a worldwide range. 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The Culture of Narcissism.Critical Book Review Essay

Critical book review: Christopher Lasch (1991) The Culture of Narcissism: American Life in an Age of Expectations The culture of narcissism was widely recognised as a socio-cultural critique of American society when published in 1979. Written by Christopher Lasch, the book analyzes a social phenomenon identified by Christopher Lasch as ‘cultural narcissism’, a process by which certain attributes of the pathological branch of narcissism (Bocock, 2002) become societal characteristics (Lasch, 1991). This review will be analyzing the relevance of the book within wider sociological debate. I will argue that although the book identifies a recognisable social trend it fails to deomonstrate a specific cause or reason for that trend. The†¦show more content†¦According to Lasch we have become a society of consumers rather than producers. Marx (1844) saw humanity as creative, purposive labourers or producers, where only the private ownership of the means of production prevented humanity from producing for need rather than for the profit of the capitalist, This modus operandi means t hat late capitalism has actually robbed us of the purpose of humanity as a species. However, Lasch identified that because production of many of the goods enjoyed by western society are now produced overseas, people conceive of themselves far more as consumers rather than as producers. By taking away our capacity to produce the goods that we consume, capitalism has removed the essence of human life for Marx and left us with nothing but an ache to constantly and remorselessly consume. This only leaves us with a distinct sense of dissatisfaction and a fear of not leaving any worthy evidence of our existence (Lasch). The fear of ‘no exist’ as Lasch puts it, is a deep void that the narcissist constantly and unsuccessfully tries to fill. This fear inspired by a narcissistic culture has similarities with Ulrich Beck’s theory of modernity. Beck argues that we live in society where risk is prevalent. Most of these risks are manmade and a result of technological development, and the environmental

The Simplicity of Raymond Chandler’s the Big Sleep Free Essays

Raymond Chandler would like us to believe that The Big Sleep is just another example of hard-boiled detective fiction. He would like readers to see Philip Marlowe, Vivian Regan, Carmen Sternwood, Eddie Mars, and the rest of the characters as either â€Å"good guys† or â€Å"bad guys† with no deeper meaning or symbolism to them. I found the book simple and easy to understand; the problem was that it was too easy, too simple. We will write a custom essay sample on The Simplicity of Raymond Chandler’s the Big Sleep or any similar topic only for you Order Now Then came one part that totally stood out from the rest of the book emdash; the chessboard. Marlowe toyed with it whenever he got the chance, and it probably helped him think of a next move in a particular case. I found it odd that Chandler made such a brief mention of chess, but I did not realize why until I finished the book and had time to think about what I had read. In a very interesting sense, the entire novel resembles the game of chess. Each character is a piece, and the name of the game is survival. Though the ultimate goal in chess is to take possession of the king, the underlying strategy is to eliminate as many pieces as one possibly can. This serves as insurance in the overall goal. Being that the characters/pieces determine the direction of the goal, let us look at them to begin. I have chosen to examine two characters in-depth and then put them on the board with the rest of the people in the novel. Philip Marlowe does not correspond to the knight of the chessboard. Chandler assumes that the reader will fall into the easy trap of assigning Marlowe to the role of the knight. After all, he is the main man in the novel, the one who needs to solve the case. His self-description in the opening chapter lures the reader into believing he is a typical white knight hero. â€Å"I was neat, clean, shaved and sober, and I didn’t care who knew it. I was everything the well-dressed private detective ought to be† (3). This is a fitting description of a knight only because knights must possess similar qualities in order to be heroes. The main idea here is goodness, and Marlowe’s description exudes this goodness. However, as we progress throughout the novel, his â€Å"goodness† mutates into something with more of an edge on it. By the end of chapter eight, Marlowe goes â€Å"to bed full of whiskey and frustration† (42) and, the next day (chapter nine), wakes up â€Å"with a motorman’s glove in my mouth† (43). It is safe to say Marlowe’s sobriety is questionable, especially when he tells Bernie Ohls – and us – that, â€Å"I’ve got a hangover† (43). Is this the action of a knight? I do not think so. Similarly, his attitude towards everyone else in the novel detracts from his knighthood. For example, look at his treatment of Vivian Regan, who I will talk about a little later. They are talking for the first time and she tells him how cold-blooded a beast he is. â€Å"‘Or shall I call you Phil? ‘ ‘Sure. ‘ ‘You can call me Vivian. ‘ ‘Thanks, Mrs. Regan. ‘ ‘Oh, go to hell Marlowe'† (61). More of the same follows with other characters; in each instance, Marlowe does not exhibit any gentleman-like qualities that a private eye should exhibit. So, if Marlowe is not the knight on the chessboard, what is he? I believe that he is more of a rook or a bishop piece and not a knight. When we think about the knight on a chessboard, it has a good amount of flexibility but limited movement. However, a rook or a bishop can move as far as it wants to move, even if the directions are not many. Movement is important to Marlowe because he thrives on getting his task done. This requires a great deal of movement on his part. This movement includes our next subject, Vivian Regan. A funny thing happened when I was writing up the previous conversation between Marlowe and Vivian. Instead of typing â€Å"Mrs. Regan†, I typed â€Å"Mrs. Marlowe† instead. I do not attribute that to a simple lapse in thinking, but more to the fact that Vivian is similar in manner to Marlowe; they could easily be mistaken for a married couple. Vivian possesses the same sharp tongue, the same penchant for drinking, and other Marlowe-esque qualities. For example, there is the part where she is gambling in Eddie Mars’ casino and makes a bet that the house cannot cover. â€Å"‘What kind of cheap outfit is this, I’d like to know. Get busy and spin that wheel, highpockets. I want one more play and I’m playing table stakes. You take it away fast enough I’ve noticed, but when it comes to dishing it out you start to whine'† (138). That sounds like the language Philip Marlowe might use if he ran into a similar situation. Even after he foils a would-be robber in the parking lot, she still shows little signs of thanks. ‘Nice work, Marlowe. Are you my bodyguard now? ‘† (143). Vivian complements Marlowe perfectly, but is she a rook/bishop on the chessboard in the novel? Yes, but provided that Marlowe is not the same piece as she is. In other words, if Marlowe is the rook, then Vivian is the bishop, and vice-versa. I do not see Marlowe and Vivian as cohesive as Chandler might want us to believe; nonetheless, they do possess similar qualities. After talking about two of the more prominent characters, it is time to devise a chessboard strategy that makes some kind of sense. I mentioned earlier that the point in chess is to capture the king, but another goal includes getting other pieces out of the way first. If I were to assign sides, I would put people like Eddie Mars, Joe Brody, and Carmen Sternwood on a different side than Marlowe, Vivian, and General Sternwood. Why? The first group – while giving Marlowe some kind of help – is more concerned with their own safety, and individuals are not afraid to knock off anyone who messes with them. How come Carmen is included in this group? Many people would say that she is neither here nor there, but when she comes to Brody’s apartment and confronts Marlowe at the very end, she shows her true colors. In addition, there is the fact that she murdered Rusty Regan because he would not jump in the sack with her. This is where the chessboard strategy begins to unfold. Chandler’s style not only pertains to his simile/metaphor use and his abbreviated sentences, but also to his construction of character movement in the novel. In chess, what one piece does to another or where it moves to directly affects the movement of other pieces on the board. For example, moving my rook three spaces may not mean capturing a piece, but it does give the opponent something to consider in terms of future moves. He does not want to make a move now that would jeopardize him later. Similarly, what happens in Joe Brody’s apartment affects a good amount of the characters in the novel, from Carmen to Eddie to Marlowe to Vivian, and so on. In addition, that part affects what goes on in Eddie’s casino and Geiger’s house. While there may not be direct influence, there is definitely an indirect sort of influence. What does this say about Chandler as an author? It says that he likes to give his readers something to look for in his novels, and that the something will not always be apparent at first. Digging up the chessboard motif would be no easy task for most readers because of its brevity in the novel. The average reader would not read this book for analysis; he or she would read the novel for pleasure. It is only because we emdash; as English majors emdash; are trained to look beneath the surface that I was able to put this together. This also says something about the world that Chandler lived in. His was a world of thinking about the next move and being cautious about what one did, which is evident in the novel. It was hard to trust anybody because everyone had selfish motives on their minds. That factor also corresponds to the chessboard in that a person might move a piece for individual reasons while not even considering the rest of his or her pieces. That might lead to consequences later. Chandler cannot warn us about keeping track of all of the moves in the story because they are unfolding as we move with Marlowe (who obviously cannot warn us, either). It is up to the reader to keep track of everything. The Big Sleep is not a novel about chess. It is about how people and events interact and relate to one another, similar to the game of chess. As I mentioned before, the characters and their individual actions ultimately had an effect on the overall strategy and goal, which for Marlowe was to find Rusty Regan. He eventually discovered the late Mr. Regan, but it was only after a series of moves on the chessboard of life. How to cite The Simplicity of Raymond Chandler’s the Big Sleep, Essay examples

Ethical Issues Facing Information Technology

Question: Write about theEthical Issues Facing Information Technology. Answer: The revolution of technology has paved way to the development and initiatives that improve the information and communication sector. The increase of usage of the internet and the entire World Wide Web has led to the vulnerability of the privacy and data security. In today society e-banking and e-commerce has made our lives easier since we can shop and transact at any location at any time. This has led to the threat of consumer privacy and data by suppliers and marketers. The marketers collect information from the consumers transaction in order to study his buying patterns. The information can also fall in the wrong hand and risk the consumer life and his assets. Due to the vast knowledge the Internet users are cautioned to use the information for good deeds but instead there have been numerous reports of internet security such as hacking of private information or personal documents and theft of unauthorized data. This report will concentrate on the ethical matters of the risk of cons umers information and data by hackers and marketers as they try to get different information from the consumers. Hacking is the act of retrieving unauthorized data .It has been a major problem to the Government due to the increase cases of hacking of government websites and social media accounts. This risks the government information and private data. This cases have increased in the recent years due to the availability of unrestricted internet and availability of hacking information in the click of a button. The internet has opened up doors to scammers, illegal sales of illegal substances, human trafficking, money laundering. The Government has received numerous cases concerning social media scams and hacking of personal and private websites (Koops, 2015). The internet has been used to incite hatred toward the government especially in the social media which has led fear and unrest. Some groups of hackers have ganged up and committed several hacks in big corporate firms where they steal information and blackmail them for cash. The internet has led to the increased demonstration and protest in the street due to the incitement of people from the social media. The Web 2.0 has paved the way to some of the ethical cases of internet use due to the increase social interaction which has been enhanced by the increased social media applications. The Government is researching on how they can control the internet to reduce such cases (Adomi, 2010). The internet has led to the growth of cult through the social media where the cults attract young people including teenagers and build a relationship with them. They end up brainwashing them with insightful information against the government and other people. This is done through the social media which is free to download and access. The Increased relationship has led to the recruitment of young people into the groups some of which use the internet to hack companys websites. The cases were seen in London in the United Kingdom where young people were protesting and rioting in the street with an aim to loot the stores and create unnecessary unrest. The investigation indicated that the protest and the riots were initiated through the social media like Facebook and twitter. This led to the House of Common led By Ivan Lewis the secretary of culture to support the government in reviewing measures to prevent criminal activities organised through the social media. The United Kingdom governme nt has scheduled meeting through the media to inform the youth about the abuse of the internet. The government went ahead and banned all the known sites of the rioters and suspected group and shutting down their social media networks without the regarding the individual freedoms. This action was done to try and apprehend the bad guys (Luppicini, 2009). The former Prime Minister David Cameron said they are working on measures with the police to stop the communication of the people who are using the social media to influence other to commit crimes. In 2011 a vigilante group called Anonymous caused unrest in the government when they hacked the government website to stop the government from blocking their sites. This led to the Malaysian government to increase the monitoring of their websites and also increase awareness in the public. The hackers had also crippled the online payment companies like PayPal and MasterCard as a way to send a message to the world about their prominence.When the Malaysian government was hacked almost 41 of its websites were attacked overnight. The group disrupted communication but no personal data was lost. This led to many countries increasing their firewalls and security in their websites to prevent such incidences (Gasson et al, 2012). The hacking has led to the increase of teenagers been attacked due to their internet activity like posting pictures and location through the social media. Criminals have gone digital where they attack the victims following their social media activities. The internet can give the perpetrators your location which they can track and harm you. The have also been a rise of cases where teenager falling in love with strangers over the internet. The teenagers are brainwashed in the name of love and are exploited in committing crimes (Plomp, 2009). Research has shown that, despite the advantages that the internet presents to us, the internet has led to the ethical usage of the internet where it has been used to fuel protest and riots, hacking of the government and private websites and brainwashing and affecting personal relationship especially the young people through the internet. This has led to discussion and research on how we can make the internet a better place. This is how to prevent the internet from abuse and misuse for other people interest. The main challenge facing the government and the people is how to control the internet to make it safe for the young people and how to educate them about the ethical use of the internet. The government call for monitoring and checking for usages especial to the known groups who use the internet to gather a following to cause unrest and other criminal activities (Kobayashi, 2008). The main challenge is educating the young people on the negative sides of the media since the internet has vast information on almost everything. The young people tend to believe in it since it is what they are good at. The internet can cause damage to the economy where the government cannot control the riots and incitement from the internet sources especially the social media. The rise in the criminal activities orchestrated from the internet has led to the government calling for control of the internet. This means the ethical usage of the internet has been viewed as a serious issue in different states. Some government like the Malaysian government have gone ahead and proposed a legal enforcement of internet by amending the Evidence Act of 1950 which increased control of the internet use in the country In (Ceccato, 2015). The government should educate the young people of the ethical usage of the internet. This should be incorporated in the school modules and programs. This will educate the young people of the illegal use of the internet and the effects. The government should enact laws wand restriction on the use of the social media in terms of inciting other people to commit crimes. Such sites should be banned and blocked. The government enacted laws to punish the hackers and other illegal users of the internet. This will teach a lesson to other who are committing the same crime (Mohamed, 2015). The Government should advise the parents to monitor their children internet activities to reduce the cases of internet relationship which have hidden agendas. The government should hire a special specialist to build strong firewalls on their websites and also advise other private companies to increase their security on their sites. The privacy policy of the internet should be revised to give the government control to monitor any criminal activity in the social media and the entire internet. The government should hold a meeting in the social media to educate the people about the ethical usage of the internet to reduce the cases of incitation of people through the internet (Goh, 2010). References In Koops, B.-J. (2015). Responsible innovation 2: Concepts, approaches, and applications. Adomi, E. E. (2010). Frameworks for ICT policy: Government, social and legal issues. Hershey: Information Science Reference. Luppicini, R., Adell, R. (2009). Handbook of research on techno ethics. Hershey, PA: Information Science Reference. Gasson, M. N., Kosta, E., Bowman, D. (2012). Human ICT implants: Technical, legal and ethical considerations. Hague, the Netherlands: T.M.C. Asser Press. Plomp, T. (2009). Cross-national information and communication technology policies and practices in education. Charlotte, NC: IAP-Information Age Pub. Kobayashi, R. (2008). New educational technology. New York: Nova Science Publishers. In Ceccato, V., In Newton, A. (2015). Safety and security in transit environments: An interdisciplinary approach. Mohamed, N. S. (2015). Information and communication technology in Sudan: An economic analysis of impact and use in universities. Goh, T. T. (2010). Multiplatform E-learning systems and technologies: Mobile devices for ubiquitous ICT-based education. Hershey, PA: Information Science Reference. In Mhiripiri, N. A., In Chari, T. (2017). Media law, ethics, and policy in the digital age.